BBC Radio 1 is launching a new online TV channel carrying exclusive performances and interviews not shown on the BBC’s traditional channels.
The new channel will be available via BBC iPlayer and follows the station’s successful use of YouTube to show video content – an interview with Kanye West in September attracted over 3 million views on the station’s YouTube channel.
BBC bosses say it is hoped the move to BBC iPlayer will help reach even bigger audiences of young people.
Content will range from music featured in Radio 1’s Live Lounge or at the annual Big Weekend festival, to interviews with major stars or popular online features such as Innuendo Bingo.
The channel could also carry live events such as the Radio 1 Teen Awards or BBC Radio 1Xtra Live.
Ben Cooper, Controller of BBC Radio 1 & 1Xtra, said: “I’m very excited about transforming Radio 1 from being just a radio station into being a full audio-visual channel.
“Radio 1 has always pioneered innovative ideas and led the way in engaging with young people and this is another huge step in cementing that reputation.”
