BT is axing its TV platform’s film and boxset add-on and encouraging users to sign-up to Netflix instead.
The ISP has been winding down the service, which gives customers a selection of bundled older films and TV boxsets for £5pm, over recent months and stopped taking new orders for it last year.
It has now told customers that the service will be switched off at the end of June. Those affected are being encouraged to subscribe to Netflix which became available on the ISP’s YouView boxes late last year.
In its heyday the add-on offered a wide selection of films and TV shows but BT has allowed deals with content providers to lapse as it refocuses its TV offering around a combination of live pay-channels, sport and box office rentals.
Last year the firm became the first UK TV provider to allow customers to buy films from their set top boxes and has recently extended its digital downloads store to include TV shows.
Unlike the now defunct film and boxset add-on which was limited to older titles, the downloads store is able to offer recent releases including Brad Pitt’s Fury and hit shows such as Downton Abbey.
In addition to watching purchases on their TV, customers can also access them on the move via a dedicated smartphone and tablet app.
