Doctor Who’s Daleks have helped kick off YouView’s publicity campaign, with an army of the metal meanies appearing in the service’s first ever TV ad.
Developed by BBC, ITV, Channel 4, Channel 5, Arqiva, BT and Talk Talk, YouView combines broadcast channels with broadband delivered content from catch-up services such as the BBC’s iPlayer and 4oD.
Sky’s NOW TV service is also available, offering pay per view films and a movie season pass on flexible terms. Sky has said it will add TV and sport content at a later date and other content providers are expected to be announced soon.
On Saturday the service aired its first ad during ITV’s The X Factor and ran a series of print ads in major newspapers.
The public launch comes two months after the service was unveiled to the UK’s media and a ‘soft launch’ which saw boxes ship just before the Olympics.
Earlier this week YouView Chairman Lord Sugar, said: “We are now available in multiple retail outlets nationwide and are looking forward to offering this simple-to-use box to customers through BT and TalkTalk, further supporting our desire to provide extraordinary TV for everyone.”
The TV advert – embedded below – includes appearances by major British TV stars and characters including the Daleks, Sherlock’s Benedict Cumberbatch, Alan Carr, Downton Abbey’s Maggie Smith and Shameless star David Threlfall.