While being able to push such content from an iPad via Airplay is useful, a native capability is clearly better.
While it forced baseball menus on the world outside the US, making everything you might want to use another button press away, Apple has added nothing for UK users.
In not doing so, Apple has failed to realise the device’s potential and missed the opportunity to position the device as THE perfect add-on for Freesat and Freeview homes.
Is it a case of too little local knowledge on Apple’s part leading to an insufficiently localised product?
Will yesterday’s news that Microsoft is adding a whole host of video content to the Xbox 360 – including 4oD, Demand 5 and Player – finally spur Apple into localising the Apple TV?
Of all the Apple products I’ve bought, the Apple TV has the distinction of being the only one which leaves me disappointed.
Apple are reportedly building a ‘proper’ Apple TV, I suspect most UK owners of their current box would want to see a lot more commitment from Apple before plonking down their cash for one.
