iflix, the streaming service aimed at customers in emerging markets, has struck a deal to use Bitmovin’s encoding services to enable the delivery of TV shows, movies and sport in high definition video over low bandwidth mobile networks across the Middle East, Africa and Asia Pacific.
Utilizing the firm’s encoding tools via Bitmovin’s containerized software running inside its own infrastructure, iflix will be able to run a heavily optimized H.264 based encoding workflow, delivering exceptional video quality and reach for its 7.5 million active subscribers, including those in low bandwidth areas.
“Delivering high-quality, high definition video to mobile is a key part of our commitment to providing users with the best customer experience possible where they are and any device of their choice. Bitmovin’s encoding will allow us to redefine expectations for quality content in the markets we serve,” said Emmanuel Frenehard, Chief Technology Officer at iflix.
“Delivering a premium video experience is a massive differentiator for iflix. There’s no reason why bandwidth restrictions should hold back innovation in consumer experience,” added David Godfrey, Vice President Asia Pacific at Bitmovin.
“iflix already has a wildly popular service and can now offer even better video experiences to existing and potential subscribers on every device and every browser.”
iflix recently signed a content deal with BBC Studios for over 100 hours of drama and comedy programming for Sub-Saharan Africa (excluding South Africa), including Citizen Khan S1 – S5, Hustle S1 – S8, Undercover, The Aliens, The Refugees and Undercover.
