BT has today launched a multi-room option for its YouView-powered TV service, allowing subscribers to add an extra box to their account and watch pay TV channels and content in a second room.
BT’s three sport channels are now available to all of the ISP’s TV customers regardless of their broadband package, increasing their potential audience by millions.
BT has poached Sky Italia’s Chief Commercial Officer, Delia Bushell, to head up its newly merged BT TV and Sport division. BT says she’ll “set the long term strategy” for both BT TV and BT Sport and play a key role in ensuring the services “help BT Consumer in its drive to achieve top and bottom line growth.”
BT is looking for a new head of its TV arm after current BT TV CEO Marc Watson announced he’s to leave the ISP and broadcaster. Watson has led BT TV since 2009 and is said to have been “central” to the firm’s successful move into sports broadcasting.