Is the new Apple TV interface the first step to Apple getting serious?

Is the new Apple TV interface – rows of icons to be scrolled between – really better than the previous smart-looking lists?

I guess the answer depends on whether the interface change is just the first step in a radical overhaul of the device – what if these icons were to become moveable so users could order them to suit their mood, just as iPad and iPhone users can?

What if those icons are part of a move towards installing apps – such as the iPlayer or 4oD – or short links to external services?

I stand by previous assertions that in the UK the Apple TV could have dominated the ‘smart TV’ sector just as the iPad dominates tablet sales.

Is Apple laying the groundwork for that prediction to become a reality?

About Martin Hoscik

Martin has written about TV, film, telecoms and technology for more than 20 years and has previously contributed to several consumer magazines, as well as commentating on TV and radio about the UK's media industry. He is currently the editor of STREAMEDTV and sister site SEENIT.