Britbox, the subscription streaming service which specialises in UK content, is expanding to Australia.
Created by ITV and BBC, the service already operates in the US, Canada and the UK and will come to Australia “later in 2020”.
Full details on pricing and supported devices will be confirmed closer to launch but it’s been confirmed that the service will offer a mix of “classic and contemporary” box sets which “will be curated especially for the market”.
Unlike in the UK where ownership is split 10/90 between the BBC and ITV, the Australian version will operate as a 50/50 Joint Venture between the two partners, mirroring the arrangement in North America.
Fiona Lang, General Manager for BBC Studios ANZ, said: “There‘s a real opportunity to build on the momentum and brand that has been established in North America and to make Britbox part of BBC Studios’ future strategy in Australia.
“Complementing our existing partnerships in the region, Britbox will draw on our vast combined catalogue of acclaimed British content and will deliver it directly to Australian audiences via a proven and seamless streaming service.”
Augustus Dulgaro, Executive Vice President, Asia Pacific Sales & Distribution, Global Entertainment, ITV Studios, added: “It’s great to have a new route to market in Australia for ITV’s best loved British content.
“We know the powerful combination of UK producers and distributors that the Britbox brand represents has been a consumer hit elsewhere and we look forward to bringing it to Australian fans in 2020.”
