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Wuaki.tv, where ‘buy’ means ‘licence for three years’

20th August 2013 - Martin Hoscik

logo.-wuakiOnline retailer Rakuten – owners of Play.com and Kobo – recently launched a new digital content store, offering viewers the chance to enjoy their favourite movies and TV shows on their iPads, smartphones and other selected devices.

Wuaki.tv offers both a netflix style streaming service and iTunes-like rent and “buy” options.

While the streaming service looks top-notch with a decent enough selection and a half-priced life time promotion, the ability to “buy” isn’t quite what it seems.

The word “buy” conjures up notions of permanent, unlimited and perpetual ownership.

What you actually get is a three year licence to access the content, after which it ceases to be available.

A “More information about buying and renting” link offers the following definition of “buy”:

“This purchase allows unlimited streaming in all purchased versions on all compatible devices linked to your Wuaki.tv account for a period of 3 years subject to restrictions outlined in the Contractual Conditions.”

while the help pages say this:

“As a reminder, if you buy a movie or TV series, it will be available in your Library for online streaming for 3 years, while rentals will remain available for 48 hours.”

If you’re thinking of buying content you may want to check whether a DVD or Blu-ray offers you longer term ownership for the same or less than the three year term offered here.

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