ITV has struck a deal which will see over 750 hours of content from the NBCUniversal owned reality streamer Hayu added to its own ITVX streaming service.
The deal includes top-line series such as Keeping up with the Kardashians, The Real Housewives of Melbourne and Below Deck which will be available to ITVX Premium subscribers in a new Hayu Select branded area.
Costing £5.99 per month, ITVX Premium also provides subscribers with access to BritBox’s catalogue and all of ITVX’s wide range of content ad-free.
ITV’s Head of Content Acquisitions, Sasha Breslau commented: “We are very proud to announce our partnership with Hayu. We know many of our users love nothing more than a good reality TV series, and now they can browse some of the best and latest episodes ad-free.”
Bobby Birk, SVP, Commercial, EMEA, NBCUniversal International Networks & Direct-to-Consumer, added: “Launching Hayu Select is an ideal way to provide ITVX Premium customers with added value through a sampling of popular Hayu content – at no extra cost – while helping to satiate their appetite for top-quality reality content.”
“Having already launched a similar offering in France, the Netherlands, Finland, Norway, Sweden, we are delighted to now make this Hayu ‘taster” available in the UK as we evolve our Hayu proposition to meet the needs of customers.”