Comcast and ViacomCBS are launching a new video on demand service in more than 20 European countries.
Branded SkyShowtime, the subscription service will bring together entertainment, movies, and original series from the NBCUniversal, Sky and ViacomCBS portfolio of brands, including SHOWTIME, Nickelodeon, Paramount Pictures, Paramount+ Originals, Sky Studios, Universal Pictures, and Peacock.
The service will launch in 2022 and is expected to ultimately be available in Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden.
Both companies will provide equal investment and enjoy joint control over the venture. The announcement follows a recent deal between the pair to bring Paramount+ to Sky customers in the UK, Ireland, Italy, Germany, Switzerland and Austria.