Discovery is partnering with Poland’s Cyfrowy Polsat to create a new video streaming platform which will offer Polish language content both at home and in international markets.
In a statement, the two firms say their new ad supported service “will give viewers a single destination to access the best of Polish content including movies, series, documentaries, sports and entertainment.”
Content will include local productions supplied by TVN and Polsat, acquired content and new series commissioned specifically for the new entity.
“This new venture fits squarely into our international strategy and belief that local broadcasters need to better satisfy consumer demand by aggregating their offerings and developing a strong local-content-led streaming service – just as we did in Germany with Joyn,” said Kasia Kieli, President & CEO Discovery EMEA.
“Polish audiences will have a dizzying number of streaming options for international content, but this will undoubtedly be the home of the best Polish productions,” she added.
Maciej Stec, Deputy President for Strategy at Cyfrowy Polsat and Polkomtel, the Plus network’s operator said: “We are glad to be co-creating a project which is likely to become a real alternative to international OTTs.
“Our ambition is for the platform to offer the best and most advanced technological solutions. It is especially important that this project has the capability to bring Polish content to international viewers, too”.