Distributer All3Media International is expanding the North American availability of its Monty Don themed streaming channel with launches on Plex, Tubi and Xumo Play.
The Gardening with Monty Don FAST channel, which debuted on The Roku Channel in November, is dedicated to content featuring the horticulturalist, writer and broadcaster, and includes exclusive new ‘compilation’ episodes created for the channel.
All3Media say it’s also in talks with additional platforms for possible launches in Q3 2023.
New content is being filmed for the channel, including introductions by Don and exclusive compilation episodes hosted by Monty Don – bringing together All3Media International’s library content including Gardeners’ World as well as My Dream Farm and Big Dreams, Small Spaces.
Gary Woolf, EVP Strategic Development at All3Media International, commented, “FAST channels hold great potential to maximise catalogue value for producers, and we have ambitious plans this year both for our existing channels and for a raft of new genre-dedicated and single-IP channels.
“What remains key to us is ensuring these channels deliver a really engaging viewing experience by working with our producers – particularly on single-IP channels – to dive deep into a brand and offer something that will appeal to newcomers, fans and superfans alike.”