Amazon has launched its ad-supported streaming service IMDb TV, which offers a library of movies and television shows completely free of charge, in the UK.
The service is available to both Prime and non-Prime customers through the Prime Video app and will also launch as a standalone app on Fire TV “in the coming weeks”.
“IMDb TV has created a free-to-consumer destination by combining a hybrid of exclusive Originals from Amazon Studios and highly sought-after movies and television,” said Lauren Anderson and Ryan Pirozzi, co-heads of content and programming, IMDb TV.
“Today’s UK launch marks a major step in our mission to deliver customers widely appealing content and globally relevant storytelling, through a personalized, free streaming experience.”