The cost of watching Disney+ in 4K will surge from the current £7.99 per month to £10.99pm from November as part of a major pricing overhaul.
The streaming service will move to three pricing tiers – the cheapest (£4.99) will offer content in HD but with adverts inserted into content, the current £7.99 plan will lose the ability to watch in 4K but will allow ad-free viewing, and 4K will become available only through a new £10.99 per month plan.
The new pricing structure will apply to customers in the UK, France, Germany, Switzerland, Italy, Spain, Norway, Sweden and Denmark.
Disney says “existing customers will remain on their current subscription, which will be renamed Disney+ Premium and will have the option to switch to the Standard Plan or Standard with Ads Plan”. Those who fail to switch plans will see their prices rise from December.
The new Premium plan represents a significant hike from the service’s initial £5.99pm fee charged when it launched in 2020.
Jan Koeppen, President of The Walt Disney Company EMEA said: “The introduction of the ad-supported plan marks the next evolution for Disney+ in the UK, as we provide greater choice for our customers and our world-class advertising partners alike.
“Disney+ continues to set itself apart in today’s streaming landscape, offering unrivalled value, genre-defining TV series and blockbuster movies set within a simple and seamless experience”.
In the UK, the Disney+ Subscription plans available from November 1 are:
|Standard with Ads||Standard||Premium|
|Exclusive Originals and Library Content||✓||✓||✓||✓||✓|
|Video Quality||Up to Full HD 1080p||Up to Full HD 1080p||Up to 4K UHD & HDR|
|Audio||5.1 and Stereo||5.1 and Stereo||Dolby Atmos|