Disney+ has released the trailer for Flamin’ Hot, based on the true story of Richard Montañez (Jesse Garcia) who as a Frito-Lay janitor disrupted the food industry by channeling his Mexican-American heritage to turn Flamin’ Hot Cheetos from a snack into an iconic global pop culture phenomenon.
Directed by award-winning actor, director and producer Eva Longoria the film premieres exclusively on Disney+ in UK on 9 June.
In addition to Garcia as Richard, the film stars Annie Gonzalez as his wife, Judy, Emilio Rivera as Richard’s father Nacho, Dennis Haysbert as Richard’s mentor, Clarence, and Tony Shalhoub as PepsiCo CEO Roger Enrico.
Other cast members include Matt Walsh, Bobby Soto and Pepe Serna.