EE is offering customers six-month free access to Amazon Prime Video and MTV Play in a new promotion that builds on the network’s existing Apple Music and BT Sport offers.
The offer can be activated by texting ‘Prime Video’ or ‘MTV’ to 150 and completing a sign-up process.
The network has also announced a new £8.99 per month Video Data Pass which allows users to enjoy streaming without having to worry about their data usage when watching content from Netflix, Prime Video, BT Sport, MTV Play or TVPlayer.
The pass is available on a 30-day rolling contract.
Marc Allera, CEO of BT’s Consumer division, said: “It’s our ambition to offer our customers unrivalled choice, with the best content, smartest devices, and the latest technology through working with the world’s best content providers.
“In offering all EE pay monthly mobile customers Amazon Prime Video and MTV Play access, in addition to BT Sport and Apple Music – we’re providing them with a wealth of great entertainment they can experience in more places thanks to our superfast 4G network, and soon to be launched 5G service.
“So, if they want music on a Monday, telly on a Tuesday, films on a Friday or sport on a Saturday, we’ve got something for them.”
Arran Tindall, SVP, Commercial and Content Distribution for MTV’s international parent company, Viacom International Media Networks said: “MTV Play puts all MTV’s very latest and most popular content in the hands of its young fans via a standalone streaming application for the first time and we’re excited to be partnering with the UK’s leading mobile network to make it available to the widest possible audience.
“MTV Play will offer all their favourite reality shows on-demand and on-the-go and we believe it can quickly become a ‘must-have’ entertainment choice for today’s mobile-first consumers.”
Paolo Pescatore, PP Foresight, Tech, Media & Telco Analyst, said the offer “underlines the importance among content and media owners like Amazon and Viacom to work more closely with telcos to reach new audiences.”
He added: “People’s insatiable appetite to watch video clips on the move is showing no signs of slowing down. With faster and more reliable connections inside and outside of the home, this will only proliferate.