Freevee, the Amazon owned free streaming service, has secured UK rights to Red Bull Studios’ documentary The Moment: How Sports Changed the World.
Directed and produced by four-time Emmy Award winner Tom Jennings (Diana: In Her Own Worlds, Apollo: Missions to the Moon), the film tells the story of how Nelson Mandela sought to unite the nation in support of the Springbok Rugby Team.
The Springbok emblem was previously seen as a dreaded symbol of the apartheid regime, but when Captain Francois Pienaar raises the Rugby World Cup above his head in triumph, the moment inspires a generation and leads to the present-day Springbok team led by Siya Kolisi – one that represents the “Rainbow Nation” dreamt of by Mandela.
The Moment: How Sports Changed The World contains rare and never-before-seen archive footage, and was produced without any narration or interviews.
Amazon secured the show from Abacus Media Rights which has also sold the film to SBS (Australia) and NHK (Japan).
Today, AMR announced that premium free streaming service Amazon Freevee has acquired the rights to air the unique feature documentary in the United Kingdom.
Sebastian Burkhardt, Head of Partnerships & Commercial Strategy, Red Bull Studios, said: “The story highlights the impact sports can have on individuals and a community, and we are proud it is part of our growing slate at Red Bull Studios.
“The film shines the light on one of the most incredible moments in sports history.”
Jonathan Ford, Managing Director at AMR added: “The Moment is a compelling example of how one man’s vision, when aligned with a sport that means so much to so many, can join opposing factions together and help to heal a fractured community, and are delighted with these important sales.”