Catch-up service ITV Hub has enjoyed its most popular month on record after clocking up 93.3 million hours viewed during July – up 221% on the same time last year – and a total of 219m live streams throughout the month.
ITV also saw subscribers to the ad-free version ITV Hub+ grow by 16% year-on-year to reach 567,000.
The broadcaster credits the return of Love Island, England’s journey to the UEFA Euro 2020 final, plus a decision to debut each week’s Emmerdale and Coronation Street episodes as a boxset during the football season for the growth.
Rufus Radclifffe, ITV Managing Director, On Demand, said: “We knew this Summer was going to be a big TV moment with the most talked-about events on ITV, but these figures show just how successful ITV Hub has been in bringing those ‘can’t miss’ occasions to viewers.”