AMC is following in the footsteps of Disney, Netflix and Amazon by introducing adverts to its AMC+ streaming service.
A new ad-supported tier is priced at $4.99 per month and will offer all the same series and film titles that are offered on the $8.99pm ad-free version, with viewers seeing “less than five minutes per hour”.
“This ad-supported version of AMC+ gives consumers more flexibility while bringing ads to the only piece of our distribution ecosystem that wasn’t already ad-supported,” said Kim Kelleher, chief commercial officer of AMC Networks.
“Now, with our linear networks, strong and growing presence on CTV and FAST platforms and ad-supported AMC+, our advertising partners can fully leverage the reach and appeal of our high-quality shows and connect with viewers wherever and however they choose to watch.
“We are also able to offer marketers new and innovative ways to reach consumers, like interactive and shoppable ads, more flexibility in product integrations, whole genre takeovers and other tech-enabled enhancements that weren’t possible before.”