A new version of SPI International’s FilmBox channel is now available in Hungary having been “fully tailored” for the local market.
The firm, which is owned by CANAL+, has also announced a partnership with RTL Saleshouse, facilitating advertising sales and viewership measurement.
Tamás Fülöp, Regional Director of SPI International, said: “We’re dedicated to enhancing FilmBox’s value proposition across key regions like Hungary, through individual feeds featuring enriched content selections.
“Our next goal was to find a partner who embodies the spirit of FilmBox and can collaborate effectively within SPI’s corporate structure.
“RTL Saleshouse fulfils these requirements, and I am excited to commence our collaboration.”
Zsófia Demeter, Ad Sales Director, RTL Saleshouse, added: “The renewed FilmBox channel fits perfectly into our portfolio, and we are very proud to launch and build the advertising sales channel together.”