Content from Paramount+, including some of the streaming service’s biggest hits, will be available to watch during British Airways flights.
A new channel coming to the airline’s Highlife entertainment platform will feature episodes from a host of shows including Halo, Yellowstone, the Star Trek franchise and The Offer.
Passengers who wish to continue watching after their flight can do so by subscribing to the streaming service via a QR code on the Paramount+ channel on Highlife or on ParamountPlus.com.
Customers will also be able to subscribe to Paramount+ ahead of their trip, providing them with the ultimate entertainment travel companion before, during and after their flight.
An introductory subscription offer of a month-long trial of Paramount+ will also available via the British Airways’ Executive Club, for Bronze, Silver and Gold members.
Anna Priest, Chief Marketing Officer, UK, at Paramount, said: “This partnership is a fantastic platform for our continued growth in the UK, allowing us to introduce millions of customers a year to some of the best shows anywhere, available on Paramount+.
“We’re confident that British Airways customers will love what they see and be encouraged to continue exploring the mountain of entertainment on offer.”
Calum Laming, British Airways’ Chief Customer Officer, said: “We’re committed to enhancing the premium experience for customers when they choose to fly with us and we believe this new partnership with Paramount+ allows our customers to enjoy hours of content in the comfort of their seat. There really is something available for everyone!”