Roku has announced a host of new personalised content discovery features heading to US users in the coming months.
The new additions include a new favouriting feature which allows users to track live and upcoming sporting events for their go-to teams in one curated row, the ability to personalise the order of live channels in the EPG, and updates within What to Watch which let users browse by categories.
In addition, users will gain easy access to more than 250+ music video playlists from selected 3rd parties.
“As the leaders in streaming TV, we’ve made it our priority to offer a platform that anticipates our user’s needs and adapts in real time,” said Preston Smalley, Vice President of Viewer Product at Roku.
“With endless content to choose from and ways to watch, we will continue to innovate and release feature updates to our millions of users that better the viewing experience, making Roku the go-to destination for TV streaming.”