Sky is launching a new streaming service in Spain, expanding its footprint to the company for the first time.
Plans for the new “simple and affordable “ service were revealed in the firm’s latest trading update.
The new service will build on the success of Now TV, Sky’s popular and low-cost service which offers access to its exclusive content on flexible subscription-free terms.
Sky says its picked Spain as it has “the largest free-to-air (FTA) headroom in Europe outside of our existing footprint,” and therefore offers it a large number of potential customers.
The service will launch “during the first half” of the fiscal year.