Nordic streaming service Viaplay has announced a new multi-year partnership which will see it make hundreds of hours of premium series and films available to Vodafone TV subscribers in Greece under the Viaplay Select brand.
The agreement extends the footprint of Viaplay Select, which makes content available through third-parties, to 11 European markets and a total of 23 worldwide.
Viaplay also operates direct-to-consumer platforms in the Nordic and Baltic countries, Poland, the Netherlands, the UK, the US and Canada.
Viaplay’s Vanda Rapti, said: “Vodafone TV is the richest entertainment content platform in Greece, so this deal shows the broad appeal of Viaplay Select’s offering.
“From compelling documentaries to critically acclaimed drama and Nordic Noir, our line-up has something for everyone. We continue to add new partners for this unique ‘service-within-a-service’ concept.”
Katia Stathaki, CBU Director of Vodafone Greece, added: “We continue our strategy of bringing together all the entertainment content that interests Greek families under one roof for even more convenience.
“We are particularly happy that Vodafone TV, after the additions of Disney+ and Warner Bros. Studios, welcomes Viaplay Select to Greece and thus becomes the exclusive home of premium content from one of Europe’s largest and most recognisable streaming platforms.”