iPhone users can now take part in ViewersLogic’s media consumption panel following the launch of the firm’s app on iOS.
Previously only available to Android users, the app rewards panellists with up to £11 per month in Amazon vouchers and entry into prize draws in exchange for sharing anonymised data on their media consumption as well as online and offline purchases, and location.
The Single-Source data (SSD), passively collected from the UK representative panel informs ViewersLogic’s cross-media measurement, optimisation, and attribution platform.
Data collected is used by major UK firms including ITV, Channel 4, Mediacom, Ebiquity, McDonalds, and Mars.
“Launching on iPhone is extremely complex and an exciting milestone. We can already see how this wave of new panellists enhances our media planning suite,” said Oren Poleg, Co-Founder and Chief Technology Officer at ViewersLogic.
“The new iOS app will make our sample even more representative of the UK population, boosting the accuracy and applicability of our insights.”