Scottish broadcaster STV says the World Cup’s opening week has given its STV Player streaming and catch-up app its busiest week since it launched in 2009 with a record 6.2 million streams served across the week, 1.2 million of which were seen on Wednesday.
The STV broadcast channel also saw strong viewing figures, reaching 3.2 million across the week – its highest weekly audience since 2010.
The week’s most-watched game was Friday night’s England v USA clash, which was watched live by 890,000 and received 310,000 streams on STV Player while the most-streamed match of the tournament so far was Tuesday’s defeat of Argentina by Saudi Arabia, which was streamed 390,000 times.
The week’s ratings were also boosted by the final week of I’m a Celebrity… Get Me Out of Here which ended its run with an audience of 750,000. This year’s series was the most-streamed ever on STV Player, with 3.3m streams.
Bobby Hain, STV’s Managing Director of Broadcast, said: “These record-breaking viewing figures are proof – as if we needed it – that Scotland loves getting together for an international football tournament, even if the Tartan Army didn’t quite get the invite to this year’s World Cup.
“Whether the action is on the pitch or in the jungle, we’re delighted to be bringing viewers so many must-watch moments on STV and STV Player, and look forward to another gripping three weeks of football from Qatar.”